Scotch Lodge

Brand Design, Strategy, Photography, Menu Design

Scotch Lodge opened in 2019 and quickly became one of Portland’s most popular bars, collecting several bar of the year awards. We were lucky enough to work closely with owner Tommy Klus and help develop their brand from the beginning. Our goal was to create a classy experience (without the pretense) while being approachable to match the spirit of the bar and the staff. We developed a brand that fit both customers ordering pickle fries and tiki drinks as well as those ordering $300 drams of whisky and grilled octopus. 

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For a bar to survive in the competitive Portland market it needs to do more than just be full every night. Tommy wanted the bar to be a place for whisky newbies to try new pours and for serious scotch collectors to discover new rare bottles. We helped develop a unique whisky club that helped connect members to Tommy’s deep wealth of whisky knowledge and also incentivized them to keep returning to the bar.

We wanted it to feel more like a secret handshake than a red velvet rope so we leaned into Illuminati/Free Masons imagery and helped create a fun members experience with great swag. 

Being able to work on everything from logos to menu design and getting to influencing the physical space helped us to create a consistent brand for this awesome little bar. Scotch Lodge is such a special place where you feel like a VIP and a friend. 

P.S. Don’t sleep on the pickle fries!

Don't be shy! 
We'd love to chat.

We believe that good design is a strategy to incorporate your business plan with your customer's experience. We’d love to talk with you about how your logo/website/marketing materials can work for you and help you achieve your goals. 

503.451.0464
hello@charmcreativestudio.com

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